Pontiac, Michigan – Main Street Oakland County is partnering with Main Street America to offer a free strategic recovery plan workshop for downtowns and historic commercial corridors that have been hardest hit by the coronavirus pandemic.

The virtual workshop, entitled “Main Street Forward: Planning for Recovery,” is October 6 from 9:30-11 a.m. and features Matt Wagner Ph.D., vice president of revitalization programs for the National Main Street Center in Chicago.

“We know that our small businesses and downtowns have been hit particularly hard during the pandemic, and this workshop will offer strategic and informed recovery plans,” Oakland County Executive David Coulter said. “Main Street Oakland County is working closely with Main Street America to offer one of the few workshops of its kind in the country that is taking an in-depth look on recovery planning with its downtowns and offering a pathway to revitalization.”

The session is geared for planners, Main Street Oakland County board members, city council members, local economic development officials, local downtown organization staff, local Main Street committee members and city managers. Registration is free and available at https://zoom.us/webinar/register/WN_hP1z7kacQpebBrIydjSSuQ. After registering, you will receive a confirmation email containing information about joining the webinar.

“Downtowns and urban commercial districts across the United States won’t simply recover from a global pandemic as a result of government proclamations to reopen,” the workshop description states. “Nor will only ‘reopen marketing’ bring customers back downtown. A return to brick-n-mortar shopping, getting a haircut, participating in a fitness class, eating in a restaurant or attending a special event will all greatly depend upon having an informed and strategic recovery plan. Your recovery work plan will position your organization with a road map, a leadership position in the recovery and an opportunity to secure implementation resources through advocacy.”

Wagner is responsible for driving Main Street America’s field service initiatives including the development and delivery of technical services for Main Street America and Urban Main programs, directing the new research agenda, as well as professional development programming through the Main Street America Institute.

Prior to his work at the National Main Street Center, Wagner had a dual role of director, Global Community Affairs, and president of Johnson Redevelopment Corporation at SC Johnson, a $10 billion global consumer products company.

Questions about the workshop can be sent to Main Street Oakland County coordinator John Bry at bryj@oakgov.com.

In 2019, public and private investment in Main Street Oakland County totaled more than $50.2 million and resulted in 450 net new jobs; 60 net new businesses; and contributions of more than 28,460 volunteer hours. To date, more than $837 million in public and private investments have been made to Main Street downtowns, establishing 1,163 new businesses and generating 8,000 jobs.

Oakland County is the first and still only county in the United States to operate a full-service, county-wide Main Street program.

Main Street Oakland County designated communities are: Auburn Hills, Berkley, Birmingham, Clarkston, Clawson, Farmington, Ferndale, Franklin, Groveland Township, Hazel Park, Highland Township, Holly, Holly Township, Lake Orion, Lathrup Village, Leonard, Madison Heights, Oak Park, Ortonville, Oxford, Pontiac, Rochester, Royal Oak, South Lyon and Wixom.

Pontiac, Michigan – Oakland County’s small businesses and workforce took the brunt of COVID-19’s economic tsunami but the county’s overall economic diversity and solid fundamentals positions it well for an economic recovery, University of Michigan experts said today.

Researchers Dr. Gabriel M. Ehrlich and Donald Grimes told a virtual audience for the 35th annual Economic Outlook Forecast that the number of small businesses open in Oakland County fell by nearly 50 percent from January when the pandemic first appeared to April, but had recovered by August, cutting the downturn in half. Ehrlich predicted the county would recover all but 2 percent of the job losses by the end of 2022.

“We expect a full economic recovery in Oakland County to take multiple years because of the depth of the initial recession,” said Ehrlich, director of the U-M Research Seminar on Quantitative Economics. “Thanks to Oakland County’s strong economic fundamentals, however, we expect it to enjoy a faster recovery than the state of Michigan overall.”

Oakland County Executive David Coulter said the county’s recovery – and the forecast – was based in part on the federal government issuing a second stimulus package to assist states and local governments. The county received $219 million, which has all been allocated to help small businesses, residents, municipalities, school, non-profit organizations and others.

“It is important that Congress extend the CARES Act deadline of the end of the year to allow for full and effective spending of remaining funds” Coulter said. “And, that they approve the next round of federal of assistance targeting individuals, local governments, health and economic stimulus. Our recovery depends on the state and federal governments being full and active partners.”

Oakland County’s workforce was severely impacted when unemployment in the county spiked at 19.5 percent in April and 19.3 percent in May. Ehrlich predicted the county’s unemployment rate for 2020 would improve dramatically to 9.1 percent for the year, with the rate nationally at 9.2 percent.

The job losses in the second quarter of 2020 nearly equaled the total lost in the 2000s. In a single quarter, Oakland County lost 156,100 jobs while the nation lost 18.2 million. Until the pandemic hit, the county had 10 consecutive years of job growth since a low point in 2009.

Ehrlich predicted the county would lose 68,000 jobs in 2020 – a decline of 9.1 percent from the previous year – but would recover most of the job losses in the next two years, with 29,100 jobs in 2021 and more than 14,000 in 2022.

During late March and early April, consumer spending fell by more than 40 percent. A rebound coincided with the CARES Act although Ehrlich believes it had less impact in Oakland County than in the state because of the county’s prosperity.

Despite the pandemic’s impact, Ehrlich said Oakland County is well-positioned for an economic recovery because of a combination of the following:

“The forecast highlights what we all know,” Coulter said. “With family, friends and neighbors laid-off, businesses shuttered, and community activities paused, Oakland County was hard hit economically by the COVID-19 pandemic. It underscores how important it was for us to be aggressive about the CARES Act money we received. It spotlights how our underlying strengths – economic diversification and well-educated labor force– will help us recover. And reinforces why we will not be complacent about addressing issues regarding educational attainment, childhood poverty and the next generation of economic activity.”

The county maintained its top 10 ranking among counties of similar population, using the following factors:

Ehrlich said any potential recovery would be delayed until a vaccine is developed for the virus, which makes for substantial uncertainty for the county and nation’s economic prospects.