​News conference to announce “The Only Way To Beat It Is To Face It,” a public education campaign aimed at controlling the spread of COVID-19 in Oakland County during the coming weeks while vaccinations are administered. The wide-ranging, multimedia campaign will encourage county residents to continue taking measures to limit transmission of coronavirus while still safely participating in the community. It is meant to combat “pandemic fatigue” and reinforce safety guidelines that will keep people healthy until the pandemic ends.

During the news conference, Oakland County Executive David Coulter will announce details of the campaign, which will include public service announcements and social media outreach by influencers; Oakland County Commissioner Michael Spisz, who recently recovered from COVID-19, will stress that the focus is on enlisting various employers, governmental leaders, the faith community and other groups to spread a message of hope and encourage behavior that will help limit the virus’s spread and boost the local economy; Oakland County Health Officer Leigh-Anne Stafford will provide an update on the presence of COVID-19 in the county and offer tips and reminders on safety measures such as wearing masks in public, frequently washing hands, maintaining social distancing and limiting social gatherings. In addition, Kelly Miller, a clinical nurse specialist at St. Joseph Mercy Oakland hospital in Pontiac, will tell her story about working as a front-line hero during the pandemic.and Lions commentator and former NFL player Lomas Brown will talk about why he supports the campaign.