Claire Cottrill, a.k.a. “Clairo” has been making music for a little over a decade now, since she was sixteen. It has slowly evolved from meandering and derivative bedroom pop to dauntless and exciting soft rock with chamber pop elements. It’s an artistic evolution that I have seen take place since 2017, when I first listened to Clairo with her single, “Flaming Hot Cheetos.”
“Flaming Hot Cheetos” is the type of music I would have made if I was still in my teens, its catchy and kitschy, but so overwhelmingly endearing in its naiveté.
Following up that single is one of my favorite songs from Cottrill, “Pretty Girl,” it is simple yet oh-so catchy and has an ear-worm quality. The dulled Casio-keyboard hits mixed with Cottrill’s not-so-yet-honed vocals makes this DIY for sure, yet it also makes it in an odd sense, practical and professional.
“Diary 001,” Cottrill’s debut EP, which includes her 2017 singles, as well as “Immunity,” her 2019 debut with the hit song “Bags,” still bask in this youthful ignorance, both musically and lyrically.
However, with her next album, 2021’s “Sling,” and now her newest record released last week, “Charm,” Clairo has brought in both her lyrical and musical stylings which made her initially appealing and refined them down to a science.
“Charm” starts out with “Nomad,” small with twangy guitars and classic muffled drums and piano draw the listener in, then it rolls on ahead with a solid chorus and vocal backings by Cottrill.
“But I’d rather be alone than a stranger/You’d come visit me late at night/I’d rather wake up alone than be reminded/Of how it was a dream this time,” Clairo sings.
“Sexy to Someone” is the second track and was the lead single for “Charm.” “Sexy” is about the little things that people do in order to appeal not only to the masses (in the dating scene) but to themselves. It’s a positive, uplifting track that aims to empower not only women, but everyone who is hard on themselves.
This is a song that I could never imagine 18-year old Cottrill writing, however, now that Clairo is much older – it makes sense that she would eventually tackle this theme.
“Sexy to somebody, it would help me out/Oh, I need a reason to get out of the house/And it’s just a little thing I can’t live without,” Clairo sings on the second track.
The songs on this 11-track LP keep on moving on and each one of them are injected with Cottrill’s quirks: her laughs, lyrical musings, her somewhat hushed-yet-precise vocal stylings – it’s simply a cute album. (One might even say ‘charming’.)
My favorite tracks on the record are the pair of “Juna” and “Add Up My Love.” Both have catchy melodies and a very solid rhythm section to back them up. “Juna” has somewhat of an old-RnB or even a lounge music quality to it because it is so lax. “Add Up My Love.” By comparison, is a lot more upbeat but it is equally as good as its sister track.
My only complaint is that the album seems a little disjointed, the best tracks are at the beginning and besides “June” and “Add Up” occupying the middle spaces on seven and eight, there are no clear standout moments. Clairo is not exactly on auto-pilot in these moments, but she’s not exactly trying anything new and exciting here.
Nevertheless, “Charm” is a wonderful progression of Clairo’s comforting and youthful songwriting and composing. The hits may not be there, but as solid of an album as this is – I cannot complain.