How transportation improves economy, quality of life
On this week’s Talking Michigan Transportation podcast, Shane Peck, communications and public involvement director and vice president at WSP, talks about a major study he co-authored examining the most effective way to explain the benefits of transportation.
Listen now: https://www.buzzsprout.com/1374205/13814309-how-transportation-improves-economy-quality-of-life
The research identified and tested a broad range of evidence-based themes and presented five key themes:
- “Transportation that works for everyone improves all our lives.” (Equity)
- “More reliable transportation makes your commute less stressful.” (Easier Commutes)
- “Improving transportation means you can get where you need to go – quickly and easily.” (Mobility)
- “Time spent sitting in traffic is time away from the important things in life.” (Time)
- “Investing in transportation creates more jobs in your community.” (Jobs)
Peck talks about how transportation agencies can capitalize on the research to better explain what they do.
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